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Why Ethernet is Better for Business

In Expert Articles on November 3, 2010 by Nate Rosenberg Tagged: , , , , , ,

Ethernet Cable

In the past, most businesses used TDM (T1, DS-3, OC-x) instead of Ethernet for WAN and Internet connectivity. Today, businesses are increasingly choosing Ethernet instead.

Why?

Ethernet has been used on corporate networks for decades because it is reliable, scalable, and cost-effective. Why have businesses only recently started using Ethernet for wide-area networks and Internet?

A Quick History Lesson

Back in the day, the only network in town was the telephone network. Corporate LANs spoke Ethernet, but the telephone networks did not. Engineers had to figure out how to transmit packetized data (Ethernet) over a circuit-switched telephone network.

The solution? Use a router to encapsulate packets into telecom protocols like TDM.

TDM: Inefficient, Costly, and Inflexible

As you can guess, there are a few problems with using a telephone network to route data.

  • Overhead: putting IP packets over TDM carries significant overhead. Keeping data packetized throughout the network would be more efficient.
  • Costly and Inflexible: to provide a 10 Mbps connection over copper, a carrier had to provision an entire 45 Mbps DS3; for a 100 Mbps connection, a fiber 155 Mbps OC-3.
  • Inefficient: Unlike a phone call, data comes in bursts. On a voice network, unlike an Ethernet LAN, the bandwidth is always dedicated to that line, and the time between packets cannot be used for other packets.

The Switch to Carrier Ethernet

As data traffic overtook voice traffic, carriers found increasingly affordable ways to transmit packetized data on the phone networks.

Finally, some new carriers like Yipes, Cogent, and Telseon built end-to-end Ethernet long-haul fiber networks dedicated exclusively to data. Ironically, now that data traffic has far-surpassed voice traffic, many providers now send voice traffic over data networks using voice over IP (VoIP). In fact, AT&T has begun lobbying Congress to do away with the old telephone network.

Ethernet: Better Network, Better Costs

Ethernet has become the de facto standard for most corporate data networks thanks mainly to its affordability, scalability, and flexibility. Using Ethernet for Wide Area Networks (WANs) has many advantages:

  • Scalable: you don’t have to pick 1.5, 45, or 155 Mbps. Most Ethernet carriers allow you to choose, 10, 50, 100, 500, or 1000 Mbps. And the leading Ethernet carriers allow you to scale in 1 Mbps increments.
  • Flexible: configure point-to-point, point-to-multipoint, or (with the leading Ethernet carriers) any-to-any Ethernet virtual private LAN service (VPLS) networks. Ethernet can be used for private networks, Internet access, business continuity, and storage area networks (SANs).
  • Affordable: Ethernet is more efficient, so it’s more affordable.
  • Resilient: one of the best advantage of SONET is that failover is accomplished in under 50 ms. With Ethernet, failover can happen in as little as 15 ms.
  • No Equipment: because packets no longer needs to be encapsulated, you can plug right into a firewall or switch.
  • No Training: you already know how to use Ethernet. If you can setup a LAN, you can setup an Ethernet WAN.

What’s the Catch? The Fiber Gap

Historically, Ethernet has required a fiber-optic connection; efforts to put Ethernet over copper lines have been mixed.

Despite all the fiber installed over the last few decades, three out of four U.S. commercial buildings still only have copper cabling and cannot get Ethernet. Most businesses cannot afford the tens of thousands of dollars required for a fiber build.

Carriers such as 1Velocity have been bridging this fiber gap by using millimeter-wave and microwave wireless to build dedicated wireless Ethernet connections to business.

Summary: Use Ethernet for Data Networks

Telephone networks speak a different language than corporate Ethernet LANs. In the past, the phone companies developed technologies like T1, DS-3, and OC-x to transmit Ethernet data over the telephone networks, but these methods were inefficient, costly, and inflexible.

As data traffic overtook voice traffic, some new carriers built Ethernet networks dedicated exclusively to data. Many organizations have switched to Ethernet MANs and WANs for better scalability, affordability, simplicity, flexibility, and resiliency.

But the costs of fiber builds have limited the availability of Ethernet to businesses. Wireless providers like 1Velocity are helping to bridge that gap and bring the benefits of Ethernet to businesses at a reasonable price.

Download as PDF: The Switch to Ethernet – 1Velocity Tips

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Internet Redundancy with BGP

In Expert Articles on October 28, 2010 by Nate Rosenberg Tagged: , , , , , , , , ,

BGP with Multiple Internet Providers

Microwave Internet RedundancyMaximizing uptime requires multiple Internet carriers. The Border Gateway Protocol (BGP) allows companies to use two or more Internet connections at the same time and maintain connectivity during an outage without having to change IP addresses.

BGP has many options, but here are the basics for using BGP with multiple Internet providers.

Three Types of Routes

BGP tells your router where to send outbound traffic. When you connect your network to an Internet provider’s network using BGP, your router can receive three different routes: Default Route, Full Routes, or Partial Routes.

1. Default Route: failover but no optimization

Configuring BGP for each Internet connection using a default route allows a company to have automatic failover between two providers should one provider go down. However, BGP will not load-balance and will send all outgoing traffic to only one ISP. Default routes are often used on routers with less than 512 MB RAM.

2. Full Routes: failover plus optimization

Using full BGP routes with multiple Internet providers allows a company to:

  1. Optimize: Automatically optimize outbound traffic to choose the provider with the shortest path (shortest AS number, by default) to each destination.
  2. Failover: Have auto-failover should one of the ISPs go down. BGP tries to find the shortest path from your gateway to a destination IP address. If one of the carriers is down, the router simply chooses a path from the other carrier.

However, Full Routes typically require a router with minimum 1 GB RAM. Advertising full routes requires keeping all the Internet’s available paths in your router’s memory. As of 2010, there are over 280,000 routes on the Internet, so having two ISPs means you’ll need to store over 560,000 paths. A router with 1 GB memory typically starts around $25,000, depending on the vendor.

3. Partial Routes: optimizing a subset of designated paths

What if your router does not have 1 GB memory? You do not have to store all the paths. With Partial Routes, you configure the router to receive only certain routes. You could ask the ISP to only send some routes, but filtering routes yourself allows for more control and the ability to receive full routes if you upgrade your router.

Typically, you would designate a default route for each provider, plus some specific routes through each provider to frequently-accessed IP addresses (web apps, frequently-used web sites and services, off-site servers, etc).

Getting Started with BGP

Regardless of whether you choose default, full, or partial routes, you will need the following:

  • Advertisement Authorization from Both Carriers: BGP only routes outgoing traffic. To failover incoming traffic, you need permission from both carriers to advertise the other’s routes.
  • AS Number: if you have multiple Internet providers, you need an Autonomous System Number (AS Number, $500 from ARIN). As long as you can show you are using multiple Internet carriers, you qualify for an AS number, no matter what size your organization.
  • /24 Subnet: Most ISPs require that you have at least a /24 set of IP addresses for them to advertise your subnet. You can buy one from your ISP, or you can buy one directly from ARIN.

Download as PDF: Internet Redundancy with BGP

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New Fiber from Las Vegas to Northern Nevada and Boise

In Recommended Reading on October 21, 2010 by Nate Rosenberg Tagged: , , , , , , , ,

swip

The Southwest Intertie Project will include not only power lines but also fiber lines from Las Vegas to Ely to Boise.

The One Nevada Transmission Line (ON Line), a new power transmission line from Las Vegas to Ely, broke ground this week. ON Line is the first phase of the Southwest Intertie Project, which will reach all the way from Las Vegas to Boise.

Included in the $510 million ON Line build is approximately $10 million for fiber optic communications. The overhead fiber optic is only to be used for managing the new power lines, but if the fiber-optic lines were expanded, they could provide a new long-haul data communications path for Nevada.

Currently, long-haul communications between southern and northern Nevada have to travel roundabout through California to the west or Utah and Idaho to the east; there is no telecommunications carrier path directly through Nevada. A direct line from Las Vegas to Ely could improve performance and reliability of data and phone communications between northern and southern Nevada.

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What I Learned About Facebook

In Uncategorized on October 18, 2010 by Mike Ballard Tagged: , , , ,

My wife, Robin, and I went to see the Social Network last week.  (Good movie. Not for kids.)

It sparked my interest in learning a bit more about the company and its meteoric growth.  In my searches, I learned a few things I thought I would share:

  1. Facebook is Big—The Facebook website launched in February 2004 and today has more than 500 million users and gets about 700 BILLION page views per month.  It accounts for about 9.5 percent of all internet traffic, more than Google now.
  2. Facebook and Microsoft—Most of Facebook’s revenues come from advertising. Microsoft is Facebook’s exclusive partner for serving banner advertising, and as such, Facebook only serves advertisements from Microsoft’s ad inventory. Mark Zuckerberg and Bill Gates are both Harvard dropouts.
  3. Nice growth—Facebook is projected do more than $1.2 billion in sales this year, up from $52 million in 2006.
  4. PayPal and Facebook—The first person to invest in Facebook was the cofounder of PayPal, Peter Thiel, who invested $500,000 in June 2004.  Theil made $55 million from the sale of PayPal, but his $500,000 investment in Facebook is worth more than $1 billion.
  5. Worth the wait—it took Facebook 5 1/2 years to be cash flow positive. Zuckerberg announced in September 2009 that, for the first time, Facebook was cash flow positive, meaning Facebook had made more money that it spent.
  6. A Picture is Worth…—Facebook users add 100 million new photos every day.
  7. Facebook is big in Muslim countries—Indonesia, which has the world’s largest muslim population, is the second largest country of Facebook users with 28 million users. Turkey is fourth with 23 million users.
  8. Data Centers—Facebook operates at least nine data centers on both coasts of the United States, and is in the process of building its first company-built data center in Oregon. So far in 2010, Facebook is running at least 60,000 servers in its data centers, up from 30,000 in 2009 and 10,000 back in April 2008.
  9. Head Count—Facebook has historically maintained a ratio of 1 engineer for every 1 million users, although recent efficiencies have boosted that ratio to 1 engineer for every 1.2 million users.  That means they only have about 420 engineers.
  10. Games—Farmville boasts more than 120 million players on Facebook. Zynga—the maker of Farmville, Mafia Wars, and other Facebook games—should post annual revenue of more than $450 million in 2010.  Employee headcount at Zynga has almost quadrupled in the past year, to 775. Including Zynga, there are more than 1 million developers in total building applications for Facebook.
  11. Built on Open Source—Facebook was developed from the ground up using open source software. The site is written primarily in the PHP programming language and uses a MySQL database infrastructure. To accelerate the site, the Facebook Engineering team developed a program called HipHop to transform PHP source code into C++ and gain performance benefits.
  12. Word of the Year—In 2008, Collins English Dictionary declared “Facebook” as their new Word of the Year. The New Oxford Dictionary announced that the 2009 Word of the Year was “unfriend,” as in “to remove someone as a friend on a social networking site” such as Facebook.
  13. Who is Looking at Your Kid’s Facebook Page?—A recent survey of 500 top colleges found that 10% of admissions officers acknowledged looking at social networking sites such as Facebook to evaluate applicants. Thirty-eight percent of admissions officers said that what they saw negatively affected the applicant.

All this from a company that’s younger than my fourth grader.

Mike

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Mike Ballard Named 20/20 Visionary by Nevada Business

In 1Velocity in the News on October 11, 2010 by Nate Rosenberg

1Velocity CEO Mike Ballard, along with Tony Hsieh, Mary Kaye Cashman, Ross Miller, and others, is featured in this month’s issue of Nevada Business. The issue “highlights 20 leaders who demonstrate foresight, flexibility and fortitude in keeping their organizations and businesses afloat and thriving.”

Read about all the visionaries at NevadaBusiness.com

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